"I am not by nature a charitable person, but after reading your letter, I found myself reaching for my chequebook. I felt I had a moral obligation to help, that it was the right thing to do." Anonymous donor to childrens charity
"Our new year mailshot was a great success, thanks for your help." Claire Todd, RCS Plc
"I tried to save money by writing it myself and ended up out-of-pocket. Your letter started the phone ringing and it hasn't stopped since." MD, Country Crafts
"Usually, when I receive mailshots I refer them straight to the waste basket, but there was someting different about this one, I read it over and over and I couldn't throw it away. Okay, you win, when can we have a meeting?" MD, Aztec Ltd
"I was delighted with your first letter for us, I hope you will find inspiration for this new one." Michael Todd, MD, RCS Plc
"I now have a new optimism for my business and I cannot thank the man enough. I'm privileged to have John work for me and proud to call him a friend." David Maleny